HERITAGE

In post-war high society from London to Bombay, the autonomous aristocrat K.U. Advani combined European and Indian clothing into a fresh and insouciant personal style. He was no dandy, but rather an elegant innovator, pairing classic British jackets with long shirts from the Subcontinent, and customising subtle details to set his wardrobe apart.

K.U. Advani was a prominent figure in the London social scene of the 1940s and 50s, with his idiosyncratic style, rich in bespoke details, taking him from the palaces of Bombay to the nightclubs of Mayfair. One of his favourite garments was the mandarin-collared ‘Nehru’ jacket, which found its own international popularity later in the 20th century worn by icons from the Beatles to Sean Connery’s James Bond. Advani distils this suave, cosmopolitan masculinity into a holistic wardrobe – ensuring both the utmost refinement and comfort meet in each piece.